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VONVENDI MOA Video Storyboard

ROLE & CONTRIBUTION Art Director and Designer

LINK TO VIDEO
BRIEF:

Client:
Takeda

Target Audience:
Healthcare providers and doctors

Goals:
To explain the mechanism of action (MOA) of [Drug Name] in a clear and concise way; To generate interest in VONVENDI among healthcare providers; To help healthcare providers make informed decisions about prescribing VONVENDI to their patients

Key Messages:
VONVENDI works by targeting a specific molecule in the body that is involved in Willebrand disease (VWD); VONVENDI is effective in treating the disease

Tone and Style:
The video should be informative and educational, but also engaging and visually appealing and be on brand; The video should use clear and simple language that is easy to understand; The video should use animation and graphics to help explain the MOA of VONVENDI

Length:
The video should be no longer than 2-3 minutes