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PGK Create the Change Brand Campaign

ROLE & CONTRIBUTION Art Director, Designer: Mood Board, Sketches, Brand Board, and Layout


Project Giving Kids

Target Audience:
Children ages 5-12, their parents, and educators

To raise awareness of Project Giving Kids and its mission to empower children to make a difference in their communities; To encourage children to get involved in their communities and make a positive change; To inspire children to believe that they can make a difference, no matter how small

Key Messages:
Every child can make a difference; It's never too early to start making a change; Together, we can create a better world

Tone and Style:
The campaign should be fun, engaging, and inspiring, The materials should be visually appealing and easy to understand, The campaign should use positive language and imagery to encourage children to get involved