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Johnson & Johnson Health Brochure

ROLE & CONTRIBUTION: Art Supervisor and Designer


BRIEF:

Client:
Johnson & Johnson Vision

Target Audience:
Eye Care Professional

Goals:
To create a 16-page brochure that welcomes PCPs to the Johnson & Johnson Vision PCP program, provides support contacts, includes a CHIME flyer and quick start guide, a credit application, and a return policy.

Key Messages:
Thank you for joining the Johnson & Johnson Vision mission to relentlessly help people see, connect, and live better by honoring their eyes.

Tone and Style:
The brochure should be professional, informative, and engaging. The language should be clear and concise, and the overall tone should be friendly and welcoming.

Design:
The brochure should be designed in a visually appealing way, using high-quality images and fonts. The layout should be easy to read and navigate, and the overall design should be consistent with the Johnson & Johnson Vision brand.